And the winner is... the Boston Bruins. Now, obviously, there are always plenty of choices here -- in 2009 alone there's Leroy Smith, Hyperize! and more -- not to mention one commercial that's so beautifully ironic, it almost brings us to tears.. more on that later.
We celebrate this series of Bruins spots for two reasons. First, it's been a long while since a TV commercial for hockey made us laugh -- those Nike spots for Sundin? -- let alone something from an NHL team itself. Second, they play perfectly to the everyday hockey fan who just wants some good beer, a good game and some good laughs in equal measure. Bring on the bear.
Now, Honourable Mention goes to this Nike spot about Tiger returning to the Tour, which takes on a WHOLE new meaning these days after his fender bender/mistress marriage meltdown. Just think how awkward it will be the next time Tiger strolls into the clubhouse. Awesome.
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